New Blood CEO says he would close the studio rather than ever sell it

New Blood Interactive will never be sold, CEO Dave Oshry told PC Gamer in an interview published on November 4, 2026. The publisher behind Dusk, Ultrakill, Amid Evil, Gloomwood and Fallen Aces is marking its 12th anniversary, and Oshry says he would rather close it than chase investor or publisher money.

A planned ending

Oshry said that if the studio could not succeed the way it works now, he would not want to keep it going. His picture of the end is simple: in about 20 years, thank the players, shut it down and go fishing. He does not want New Blood to be bought up or to go bust, the way many favourite studios of the 1990s and 2000s did. He wants it to finish on its own terms.

How New Blood stays small

The company keeps its team fairly small, lets everyone work remotely and avoids betting everything on one franchise with an endless run of sequels. Oshry rejects the idea of the industry as a machine that needs product and labour, and compares New Blood to a band instead: the games are its albums, and the team tours and sells merchandise. With so many musical staff, he jokes that it is now closer to an orchestra.

Why it stands out

His stance lands as big publishers keep closing studios. PC Gamer points to EA shutting down BioWare at the end of October after 30 years, one of many acquired teams, at companies such as EA, Microsoft and Embracer, that did not get a happy ending.

For a recent case, see the Arkane Lyon union's argument against closing its studio.

Source: PC Gamer's interview with Dave Oshry.