Roblox says its AI tool Build has produced over 70,000 games
Build's alpha ran in Singapore, Thailand, New Zealand and Serbia, where over 500,000 people used it. Roblox says 80% of its top 100 games now use AI.
Roblox says more than 500,000 people have used Build, its prompt-to-game creation tool, and published over 70,000 games with it. The figures come from the company's third-quarter 2026 shareholder letter, which also claims that over 80% of the top 100 Roblox games, ranked by hours engaged, used AI tools to speed up creation in the past month.
Singapore and Thailand were test markets
Build's alpha launched in just four countries: New Zealand, Singapore, Serbia and Thailand. That makes SEA one of the first places where anyone could type a description and get a playable Roblox game, built and published from a phone. Roblox says more than 75% of Build users during the alpha had never opened Roblox Studio, its traditional development tool.
The letter does not say when Build will roll out to more countries. PC Gamer notes that the tool has been available since July, which puts the pace at around 14,000 games a month while access is still limited.
AI is now central to the pitch
Roblox describes the last three months as "an inflection point" for AI in game creation. Daily asset uploads to the Roblox cloud tripled month over month, time spent using its AI tools tripled among top creators since the second quarter, and daily users of its MCP server grew nearly fivefold. Two Q3 hits, Break and Steal an Egg and Huss Valley, were made almost entirely with AI and reached the platform's top 20 by concurrent players.
The company also outlined "The Universal Player", a plan to use AI to import existing console, PC and mobile games into the Roblox cloud and run them as multiplayer titles on any device. Separately, Roblox Everywhere aims to put Roblox games on other platforms, with the first select games expected in the first half of 2027. Its stated long-term goal is 10% of the global gaming market.
Why it matters
The pitch arrives as Valve has acknowledged a flood of low-effort AI games and clones on Steam. Roblox argues that its social graph, where players follow friends into games, solves discovery when content is abundant. The numbers around it are mixed: Q3 revenue rose 16% to $1.6 billion, while daily active users fell 9% year over year to 138 million and bookings dropped 12%.
For players, that means a lot more games to sift through. For would-be creators in Singapore and Thailand, Build has been available since the alpha began.
Source: PC Gamer; Roblox Q3 2026 shareholder letter (SEC filing).
