GTA 6 preorders pass an estimated $750 million two weeks before launch
Sensor Tower estimates put GTA 6 preorders at about 7.71 million units and $751 million on PS5 and Xbox as of November 3, with PlayStation at 74%.
Grand Theft Auto 6 is still two weeks from launch, and the preorder haul is already enormous. IGN reported on November 4, 2026 that analytics firm Sensor Tower estimates more than $750 million in preorders across PlayStation 5 and Xbox, before a single day-one server has opened.
The numbers
As of November 3, Sensor Tower puts sales at about 7.71 million units and $751 million in revenue. PlayStation accounts for roughly 74 percent of that split, or about $559 million, with Xbox at 26 percent, or about $192 million. Those figures are estimates, not a Rockstar disclosure, but they match the unit counts other outlets have been circulating this week.
Why the take is so high
IGN points at the $100 Ultimate Edition as a big driver, alongside the $80 standard price. Take-Two CEO Strauss Zelnick told CNBC in August that early buyers tend to be the most avid fans. Speaking to IGN, he defended the price as delivering more value than it costs and noted that AAA game pricing has lagged inflation over the past twenty years.
For context, GTA 5 made about $800 million in its first day and $1 billion in three days. GTA 6 launches on November 19, 2026 on PS5 and Xbox Series X|S. Whether it breaks those day-one records is still open, but the preorder ledger already shows how much money is waiting at the door.
None of this guarantees a clean launch week, and estimates can move as more preorders land or cancel, but the direction of travel is obvious with sixteen days still on the clock.
Source: IGN, citing Sensor Tower estimates and comments from Take-Two CEO Strauss Zelnick.
